SCHOOL SPIRIT — After the Bulldogs lose several football games, Archie (KJ Apa) and Veronica (Camila Mendes) come up with a plan to boost school spirit.  Jughead (Cole Sprouse) turns his attention to a student who he thinks might need his help.  Betty (Lili Reinhart) seeks guidance from Cheryl (Madelaine Petsch) after being faced with a difficult decision to make.  Finally, Kevin (Casey Cott) is forced to face a dark moment from his past.  Mädchen Amick, Mark Consuelos, Charles Melton, Erinn Westbrook and Drew Ray Tanner also star.  Rob Seidenglanz directed the episode written by Ace Hasan (#509). Original airdate 3/24/2021.