This is the hair-raising moment a stylist set his client’s locks on FIRE – to banish split ends. JR D’Angeles, 54, smothers the woman’s long brown hair in moisturizing serum containing an accelerant before igniting it. After letting the strands burn for a few seconds, he combs it through to make the burnt ends fall to the floor.The dramatic technique was performed on model Madeleine Sciarra and captured in a viral clip watched around 20 million times on social media. Online critics slammed the stunt as “stupid” and “dumb”, and one remarked: “Scissors work too.”

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