The Coca-Cola Bottle: An American Icon at 100

“…a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.” –Design brief, The Coca-Cola Company, 1915

Remember the first time you opened a bottle of ice cold Coca-Cola? It was refreshing, right? That little tingle in your nose kind of startled you? That might’ve been just me, but at least we know everyone experiences it. The High Museum of Art brings the iconic design of the world’s favorite drink with The Coca-Cola Bottle: An American Icon at 100.

This intimate exhibit is one that you don’t want to miss, especially if you’re a native Atlantan. Do you understand how lucky we are to be the home of Coca-Cola? We see how it transformed through design and format, and how it inspired all of us over the years. One of my favorite parts of the exhibition were the “spills” by Andy Warhol. You’ll have to check it out, I can’t just give it away. But I will say, it is definitely cool. And, don’t worry, this exhibit has its own individuality. It doesn’t step on the toes of the World of Coca-Cola. Think of this exhibit more as an appreciation and love for an icon that we will love until the end of time.

For more information about the exhibition and to get your tickets to the High, check out their site!

Wendell Scott

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