Watch The Next as four superstars travel to six cities and mentor local musicians. But there’s a catch. These superstars — Joe Jonas, Gloria Estefan, Nelly, and John Rich — will eat, sleep, and breathe the local musicians’ lifestyle for 72 hours while teaching them the ins and outs of the business. Then, the newly groomed musicians will all compete head-to-head at a local venue. The winner of each city will continue to the finals.
Luckily, there’s also a fan favorite vote-in! The contestant left standing will win a contract with Atlantic Records. Watch the video to see just how involved these mega superstars are going to be. Gloria Estefan slumming it on an air mattress? Crazy fans banging on Joe Jonas’ door? More, please!
The Next takes a page from The Voice by highlighting musicians with a clear fan base. None of these contestants will be obscure. They each genuinely have a chance to become a superstar — they just need a little push. Will you be watching? I’m curious to see the dynamic between the four superstars. Obviously they will want their mentee to win it all. Will it be as cutthroat as The Voice? We’ll just have to tune in to find out.
– Becca Ritchie